I guess there aren’t many times when you have space in your pack for a 75cl bottle of whiskey but not enough space for a shot glass. But for those occasions, Tincup American Whiskey has a cap that doubles as a “tin cup”. Clever.
It’s a high rye, bourbon-ish whiskey in a very photogenic bottle that definitely captures a certain mid-20th century aesthetic with it’s metal cap and embossed glass bottle unadorned by adhesive labels. Basically what the suddenly ubiquitous Mason jar would look like if it was a bottle.
From a brand positioning they’re also clearly aiming towards the “outdoorsy” market – the whiskey is cut to its 42% ABV using “Rocky Mountain water” their Instagram feed is full of lovely photos of whiskey bottles in the mountains…
But is the whiskey any good? Well the consensus seems to be that for the price (low-end bourbon prices ~£35) it’s a decent, smooth, bourbon-style whiskey. For that price you’re not going to get something really special but it’s a solid whiskey in a lovely package that should be robust enough to take a few bumps on the way up the mountain and still deliver a tasty dram around the campfire when you get there.